One Year Ago…Kickstarter Campaign Launched!

Kyle Dine Kickstarter
One year ago I launched a Kickstarter campaign in hopes of funding a video on food allergy education in schools…
 
I remember being so nervous the night before it launched thinking that the campaign might be a huge flop! This DVD was a dream of mine for years after knowing how eager schools were becoming to educate students about food allergies. I wanted this resource to be a reality so badly, but I didn’t know if others would share this passion. If the Kickstarter campaign had failed, I would have likely given up on this dream.
 
That first morning when the campaign went “live”, I had no time to be nervous. The generous support started rolling in. I couldn’t believe it! Within an hour we were over $3,000 and I was dancing around my kitchen! We reached the initial goal of $20,000 well before the deadline, and added stretch goals to help us reach $30,000. That’s bananas!
 
That was a wild month filled with so much work – but it was an experience I’ll never forget and loved being able to bring a whole community together to support a common goal.
 
One year later, the DVD is out, circulating in schools, getting into the hands of distributors, and getting great reviews!
 
I’m so grateful to the food allergy community for coming together to help me achieve this dream! THANK YOU to all of my backers!
 
I’m happy to give back in return by by donating 20% of DVD proceeds to food allergy non-profits when purchased from http://www.foodallergyvideo.com/purchase.html.

Allergy Awareness Poster – Featuring YOUR CHILD!

There was ONE really cool reward that was added so late in my Kickstarter campaign, it practically went unnoticed….

A food allergy awareness poster featuring your child’s photo!

Talk about a unique gift! 20 SPOTS LEFT, $25 to reserve yours + receive two 11×17″ copies. All $ directly supports DVD project.

Grab yours at http://www.foodallergyvideo.com/poster-reward.html

Awareness-Poster

Image is a mock-up. This will be created by a professional graphic designer.

 

 

 

Educational Video about Food Allergies AND Celiac Disease

Celiac Disease Allergy DVD Video
I’m mostly known for my songs about food allergies, but am also passionate about educating people about celiac disease and intolerances. Have you heard my song “Gluten-Free Blues“? I think there is a lot of confusion out there about the differences, but I also think it’s important to highlight the similarities.

For children, knowing the exact difference between food allergies and intolerances is not essential. Is it fair to expect that a 4-year old knows that anaphylaxis initiates in the immune system, and celiac disease occurs in the digestive system? Of course not. Keeping things simple for kids is the key when educating about such complicated things.

This is why I focus on four key messages that are universal to both conditions when teaching about them to children:

1. No sharing Food

2. Wash your hands before and after you eat

3. Respect for each others differences

4. Speak up and tell an adult if you see someone feeling ill

This type of messaging does not scare kids, yet empowers them to help people with allergies or intolerances.

This is the approach I am taking in my upcoming video “Kyle Dine & Friends” which will help educate children about food allergies, celiac disease, and intolerances.

The Kickstarter campaign to fund it ends on Dec. 21st. Pledge and get a limited edition reward today!

Stretch-Goal-25k-Banner

 

 

Kickstarter Math – Educating Students about Allergies

Here’s my Kickstarter Math:

222 Current Backers/222 Potential Schools
X
450 Average # of Students per School
=
***100,000 more allergy aware students***

Unlike other projects, this one has a multiplier effect. It’s unique in that there is much more value in the number of backers, than the number of dollars.

Add your school to the equation and be the reason why hundreds more will be educated about food allergies!

Click: http://kck.st/1uijCL3

We Hit our Kickstarter Goal in 6 Days! Now What??

Kyle Dine Pledge Now Kickstarter

What a really fortunate position to be in!

The thing with Kickstarter is that you never really know how successful your campaign could be. It could be a flop, it could be a smash. I was overjoyed by the outpouring of support early on in my campaign from the allergy community, friends and family. It definitely takes a lot of the pressure off when you hit your goal so early.

So is that it?

No way!

 The Kickstarter campaign for “Kyle Dine & Friends” allergy DVD wraps up on Dec. 21st, 2014. During this time, I will keep reaching out to families, schools, media and more to spread the word. When I set my initial goal of $20,000, I purposely set the “bare minimum” amount I would need to create this video. Kickstarter uses an “all or nothing” approach. This means that if I didn’t hit my goal (even ending with $19k), I wouldn’t receive anything. I set a goal I knew I could achieve because I want this DVD to be a reality!!

Now that math gets simple. The more backers that pledge, the better the DVD will be. I will be able to add more graphics through the editing process, animation and better effects. I’m also really passionate about adding sub-titles so allergy education can be included for both French and Spanish speaking students. I will also utilize my video studio time to create a series of FREE educational clips for YouTube.

Plus, with every backer, we’re getting the DVD into one more school and potentially reaching hundreds of students!

For that fact alone, the number of backers for this project is so much more important than the number of dollars.

Help us reach more schools! Join in the fun and pledge today!

 

Stretch Goals Allergy Video

Allergy DVD Kickstarter – What a Weekend!

I’m sitting here having my Monday morning coffee finally catching my breath after the outpouring of support for our Kickstarter campaign this weekend. 72% funded in 72 hours…seriously?

I am beyond grateful to every one of you. If I haven’t sent you a personal thank you note, it’s coming.

I hope you realize that YOU will be the reason why kids will be educated about food allergies in schools for years to come. I want to recognize everyone who is a part of this unique and special campaign.

I have created a “Wall of Appreciation” where every single backer is listed (check it out! http://www.foodallergyvideo.com/wall-of-appreciation.html).

Every brick counts. We are building something together that is bigger than me, bigger than you. It’s a community coming together to create change, and I hope you’ll join us to be a part of this movement!

Add your brick!
Pledge at http://kck.st/1uijCL3

 

Backers behind food allergy DVD for schools

A screenshot of Kyle Dine’s “Wall of Appreciation”

Food Allergy Video Kickstarter – Now Live!

Well folks, we’re live!

My Kickstarter adventure has begun and will be 30 day fundraising bonanza. You can be one of the first to pledge and be a back of this campaign at: http://kck.st/1uijCL3

Please SHARE news about the Kickstarter campaign with your network. I have lots of easy ways that you can help spread the word on my website – http://www.foodallergyvideo.com.

Wow - two backers in the first 15 minutes!

Wow – two backers in the first 15 minutes!

 

Here we go!

Kyle Dine

A Positive “Open Letter” from Kyle Dine on his “Kickstarter Eve” to the Food Allergy Community

Hey Friends,

I do apologize in advance for posting a lot about my Kickstarter campaign (starting Fri. Nov. 21 at 8am) over the course of the next few weeks. It might feel like a telethon at times! I’ll try to keep it entertaining! But in six months from now, I promise you that we are going to celebrate the release of the an allergy education video that we will ALL have an incredible sense of pride and accomplishment from.

On the night before the campaign goes live, I feel cautiously optimistic, excited, and a tad nervous to be honest.

For me, the funding is obviously important, but ultimately it’s secondary. I could be looking for grants, taking out a loan, having a yard sale on Craigslist…but what I really want is for YOU to be a part of this. This is more than a DVD, together we’re using our collective voice and building a movement towards food allergy education in schools. Something I only wish existed when I was young – it would have made a difference in my life on several levels.

The one thing I know about the food allergy community, is that we are all ultimately trying to achieve the same goals in making the world safer for everyone affected by food allergies. It’s a network kind, giving and talented people that support each other, and a community of people that I am proud to call friends. Sometimes we duplicate each other’s efforts, sometimes we have different viewpoints – but we cannot deny our collective passion for the cause.

In the big scale of things, this video can unify us all, working together to fill an educational gap that schools are eager to address. I’m encouraged by the number of schools that currently request my allergy assemblies (I performed at 110 schools this year!) – there is momentum like I’ve felt before. But I feel we’re on to something way bigger with this resource. I’m excited of its potential reach, and most proud that allergy education will be accessible in your local library, and affordable for low-income schools who rarely have outside speakers.

Because it’s us funding it, the actual content of the video is going to be very pure and balanced – just like in my school shows. Of course, it will be reviewed by allergists, teachers and other professionals, but the content will ultimately reflect the key educational themes that food allergy parents have expressed are important to help others “get it” when it comes to food allergies: Understanding, Empathy and Support.

I chose Kickstarter as I honestly believe it’s the best way to mobilize a community for greater good. It’s so rewarding to build something huge from the ground up with others who share the same passion.

I think what I’m most nervous about is the fact that Kickstarter/crowd-funding is new or foreign concept to many of us and may seem like a barrier to supporting this project. I think you’ll love it! You’ll find the most unique birthday/holiday gifts ever on it! Only this past summer, I supported my first campaign: No-Nut-Butter by the Sneaky Chef. She raised enough to make her new allergy-safe spread a reality, and I’m thrilled that I could be a small part of that. (It’s delicious BTW).

If you support food allergy education in schools, I’m asking you to believe in me and join us in being part of this incredible journey together.

This is handy: “Kickstarter 101” for a quick overview of how it all works. https://www.kickstarter.com/help/faq/kickstarter%20basics

Let’s rock and roll folks!

Kyle Dine

PS- Details about my campaign –> http://www.foodallergyvideo.com